This audition video introduces a Civil Rights-era character who learns that lifting one powerful voice really can make a difference. (Property of Mattel).

Transmedia storyworldS

WEB SERIES/social campaign

that's My STory.

satellite TV/direcTV



Creating this entire "For Grown-Ups"launch site calls for innovating co-view experiences celebrating on-screen characters. (Property of The Walt Disney Co./TWDC).

Intertwining original, licensed and marketing content, a year-long narrative climaxes with a first-time, big screen adventure for our heroine! (Property of Mattel)

 like my Story? Follow me @happilyEverAfterAfter

character entertainment

Deep audience engagement

Multiple channels & platforms

nimble production

Yielding fresh talent and frenzied interest in  two popular historic characters, this $200K short film competition has netted 3MM-plus YouTube hits. (Property of Mattel).


Bold and irreverent, my Emmy-winning UCTV series on college life features features Oscar-winning alumni Francis Ford Coppola and Alexander Payne (Sideways).

Part of a calculated move to work with Dabney Coleman, John Astin and Tim Curry, my rookie "Recess" script is structured around its grown-ups. (Property of TWDC).

As manager of character entertainment at American Girl, I not only lead initiatives across the premium girl's brand, but also work among the Mattel Creations team stretching from El Segundo to London. My voice resonates in virtually every content and product platform imaginable and as yet to be imagined across the $9 billion global brand.

A fundraiser, artist 
and ballroom dancer, I

spend off hours restoring my 1929 Craftsman bungalow.

Co-producing this unresolved love story offers a textbook lesson on cliffhanger endings -- when a possible forthcoming track leaves the fans to wait and wonder...

I've developed hundreds of film student shorts, all on shoestring budgets. In this class send-up, "Julie" actually has a date! With a cop! (A date in court, but still).


 Meet A classically-trained storyteller

 delivering data-driven creative content

informed by global insights & marketplace trends  

to inspire, empower & entertain the world family

Shot on location during filming, this vlog and blog, along with DVD extras profiling the stars, cross-drives online traffic to market the film's release. (Property of Mattel).

Capitalizing on intense social media fandom, this stop motion web series draws 3 million-plus views, a books series, an Amazon special and doll. (Property of Mattel). 

And I'm Sticking To It.

Recording Mattel's talking toys, promos, trailers and product demos might mean writing, script supervision -- even doubling for Barbie on a DVD scratch track.

Executive producer.  content creator. digital innovator. 

Fresh concepts and agile scripting upcycle full-length episodes to supply web and retail outlets with original animation. (Property of Mattel).

iconic characters & brands

I jettisoned a career as a foreign journalist to start at the bottom of the heap in entertainment. As I engaged with a loyal blog following cheering my steep uphill climb through the trenches, my new success story somehow began telling itself.

​Today, as a development executive, industry lecturer and dedicated mentor, I cultivate like-minded creatives bent on bringing their own big screen finishes against all odds.