content marketing

Transmedia storyworldS

I jettisoned a career as a foreign journalist to start at the bottom of the heap in entertainment. As I engaged with a loyal blog following cheering my steep uphill climb through the trenches, my new success story somehow began telling itself.

​Today, as a development executive, industry lecturer and dedicated mentor, I cultivate like-minded creatives bent on bringing their own big screen finishes against all odds.

satellite TV/direcTV



 like my Story? Follow me @happilyEverAfterAfter

Multiple channels & platforms

Fresh concepts and agile scripting upcycle full-length episodes to supply web and retail outlets with original animation. (Property of Mattel).

Yielding fresh talent and frenzied interest in  two popular historic characters, this $200K short film competition has netted 3MM-plus YouTube hits. (Property of Mattel).

Shot on location during filming, this vlog and blog, along with DVD extras profiling the stars, cross-drives online traffic to market the film's release. (Property of Mattel).

Capitalizing on intense social media fandom, this stop motion web series draws 3 million-plus views, a books series, an Amazon special and doll. (Property of Mattel). 

Co-producing this unresolved love story offers a textbook lesson on cliffhanger endings—when a possible forthcoming track leaves the fans to wait and wonder...

I've developed hundreds of film student shorts, all on shoestring budgets. In this class send-up, "Julie" actually has a date! With a cop! (A date in court, but still).

Intertwining original, licensed and marketing content, a year-long narrative climaxes with a first-time, big screen adventure for our heroine! (Property of Mattel)

Deep audience engagement

 Meet A classically-trained storyteller

 delivering data-driven creative content

informed by insights & marketplace trends  

to inspire, empower & entertain the world family

crowd sourced initiatives

WEB SERIES/social campaign

and i'm

sticking to it. 

Creating this entire "For Grown-Ups"launch site calls for innovating co-view experiences celebrating on-screen characters. (Property of The Walt Disney Co./TWDC).


This audition video introduces a Civil Rights-era character who learns that lifting one powerful voice really can make a difference. (Property of Mattel).

network television/abc

Leading both nimbly produced projects and multi-million-dollar entertainment initiatives spanning traditional and emerging formats, my voice resonates across virtually every content and product platform imaginable and as yet to be imagined.


iconic characters & brands

that's My STory.

Bold and irreverent, my Emmy-winning UCTV series on college life features Oscar-winning alumni Francis Ford Coppola and Alexander Payne (Sideways).

Part of a calculated move to work with Dabney Coleman, John Astin and Tim Curry, my rookie "Recess" script is structured around its grown-ups. (Property of TWDC).

dramatic story development   across  global Platforms & formats

cable television/disney Junior

Recording Mattel's talking toys, promos, trailers and product demos might mean writing, script supervision -- even doubling for Barbie on a DVD scratch track.

nimble production