Recording Mattel's talking toys, promos, trailers and product demos might mean writing, script supervision -- even doubling for Barbie on a DVD scratch track.

story/development

network television/abc

I've reached the executive ranks at global media and iconic brands such as Disney, Mattel, Warner Brothers and American Girl, cultivating like-minded talent bent on bringing their own big screen finishes, often against all odds.


A steward  of  legendary characters and brand stories, I've also brought to life some popular and memorable original content of my own you may sample here.




 

Transmedia storyworldS

crowd sourced initiatives

DIGITAL/video

Multiple channels & platforms


 Meet A classically-trained storyteller

 delivering data-driven content

informed by insights & marketplace trends  

to engage, empower & entertain the world family



Bold and irreverent, my Emmy-winning UCTV series on college life features Oscar-winning alumni Francis Ford Coppola and Alexander Payne (Sideways).

satellite TV/direcTV

Deep audience engagement

I've developed hundreds of film student shorts, all on shoestring budgets. In this class send-up, "Julie" actually has a date! With a cop! (A date in court, but still).


Shot on location during filming, this vlog and blog, along with DVD extras profiling the stars, cross-drives online traffic to market the film's release. (Property of Mattel).

Fresh concepts and agile scripting upcycle full-length episodes to supply web and retail outlets with original animation. (Property of Mattel).

Yielding fresh talent and frenzied interest in  two popular historic characters, this $200K short film competition has netted 3MM-plus YouTube hits. (Property of Mattel).

that's My STory...

In an era of rapidly advancing technology, I jettisoned a successful career as a print journalist to start at the bottom of the heap in dramatic storytelling. As I engaged with a growing blog following who cheered my steep uphill climb through the trenches, my new story started to write itself.


​Today, as a writer, producer, advocate and educator, my voice resonates across most every platform imaginable and as yet to be imagined. 

Intertwining original, licensed and marketing content, a year-long narrative climaxes with a first-time, big screen adventure for our heroine! (Property of Mattel)

MUSIC VIDEO 

web/broadcast


...and i'm

sticking to it. 

 like my Story? Follow me @happilyEverAfterAfter

Capitalizing on intense social media fandom, this stop motion web series draws 3 million-plus views, a books series, an Amazon special and doll. (Property of Mattel). 

content marketing

mfa film, television & digital media


cable television/disney Junior

Co-producing this unresolved love story offers a textbook lesson on cliffhanger endings—when a possible forthcoming track leaves the fans to wait and wonder...

Creating this entire "For Grown-Ups"launch site calls for innovating co-view experiences celebrating on-screen characters. (Property of The Walt Disney Co./TWDC).

iconic characters & brands

nimble production

Part of a calculated move to work with Dabney Coleman, John Astin and Tim Curry, my rookie "Recess" script is structured around its grown-ups. (Property of TWDC).

WEB SERIES/social campaign

This audition video introduces a Civil Rights-era character who learns that lifting one powerful voice really can make a difference. (Property of Mattel).