strategic messaging

 


Having reached the executive ranks at both global media and iconic, consumer products-driven entertainment franchises, I'm equally committed to the arts, education and philanthropy.


Whatever the challenge, I cultivate like-minded talent bent on bringing their own big screen finishes, often against all odds.


Welcome to my online portfolio. Start here.

cable network WEB PORTAL

Determined to fulfill a longheld dream, I jettisoned a successful career in publishing to start at the bottom of the heap as a Hollywood screenwriter.


As I engaged with a growing blog following who cheered my steep uphill climb through the trenches, a much more expansive story than the one I'd first pictured began to write itself.


Today, my voice resonates across most every platform and format imaginable and as yet to be imagined.



https://family.disney.com/craft/up-carl-3d-character/

Innovative on-line character content extends Disney properties into the homecross-driving to on-air and studio launches. (Property of The Walt Disney Co./TWDC)

Inter-mixing books, digital play, experiential events and a live fan engagement, Lea's year-long adventure resolves on the big screen! (Property of Mattel)

 like my Story? wait there's more

Reviving two popular novelized heroines on screen, this $200K, off-platform UGC digital shorts initiative netted 15MM+ YouTube hits. (Property of Mattel)

that's My STory...

online FAn Engagement

Shot on location during filming, this vlog and blog, along with Blu-Ray extras profiling the stars, cross-drives online traffic to market the film's release. (Property of Mattel)

Donor solicitation at Madison Symphony Orchestra to fund education and outreach is a story told in the language of music. (Property of MSO)

Bitty BTS

​​​cross-channel promotions

transmedia narratives

digital event kitprintable activity book and interactive in-store experience helped launch this new content-rich "kindness and friendship" line. (Property of Mattel)

Melody's critically-acclaimed books, movieseducational, digital and social campaigns welcome a diverse new lineup of character content. (Property of Mattel) 

This BTS video kicks off a digital albumbook, live tour and experiential retail launch of music and song to the $60MM Bitty Baby doll line (Property of Mattel)

multi-platform storytelling

DIGITAL-FIRST media

Fresh concepts and agile scripting upcycle full-length episodes to live stream music and supply retail outlets with original character animation. (Property of Mattel)

web/broadcast

branded entertainment

story/development


...and i'm

sticking to it. 

Recording Mattel's talking toys, promos, trailers and product demos means writing, producing script supervision—even doubling for Barbie on a DVD scratch track.

mfa film, television & digital media 


Open auditions  for the voice of American Girl's Detroit Motown character went viral when Good Morning America picked up the story.. (Property of Mattel)

RE-PURPOSED CREATIVE

digital/video

digital events & activities

​​​social MEDIA initiatives

Capitalizing on intense social media fandom, this stop motion web series draws 3 million-plus views, a books series, an Amazon special and doll. (Property of Mattel)

CROWD-SOURCED CONTENT