WEB SERIES/social campaign

that's My STory.

satellite TV/direcTV



Part of a calculated move to work with comedy legends Dabney Coleman, John Astin and Tim Curry, my rookie "Recess" script is structured around its grown-ups.

Recording Mattel's talking toys, promos, trailers and product demos might mean writing, script supervision -- even doubling for Barbie on a DVD scratch track.


Creating this entire "For Grown-Ups"launch site calls for innovating hundreds of co-view experiences and at-home ideas celebrating on-screen characters and stories.

Intertwining original, licensed and marketing content, American Girl Lea's year-long narrative unspools in three novels, climaxing with this all-new big screen adventure

 like my Story? Follow me @happilyEverAfterAfter

character entertainment

Deep audience engagement

Multiple channels & platforms

A surprise plot twist has set my happily ever after after in Madison, Wisconsin. Working for the world's largest toy company, I'm creating stories and characters that impact the global audience across live, retail, web, social and digital platforms.

An avid community

fundraiser, artist, collector and ballroom dancer, I spend off hours perfecting my Viennese waltz and restoring my 1929 Craftsman bungalow.

Shot on location during filming of her feature release, American Girl Grace's vlog and exclusive DVD movie extras profile the stars while cross-driving online traffic.

Bold and irreverent, my Emmy-winning UCTV series on college life features features Oscar-winning alumni Francis Ford Coppola and Alexander Payne (Sideways).

I've developed hundreds of film student shorts, all on shoestring budgets. In this class send-up, "Julie" actually has a date! With a cop! (A date in court, but still).

Yielding fresh talent and frenzied interest in American Girl Beforever characters Julie and Maryellen, this $200K short film competition has netted 3MM-plus YouTube hits.


I jettisoned a career as a foreign journalist to start at the bottom of the heap in entertainment. As I engaged with a loyal blog following cheering my steep uphill climb through the trenches, my success story somehow began telling itself.

​Today, as a development executive, industry lecturer and dedicated mentor, I cultivate like-minded creatives bent on bringing their own big screen finishes against all odds.

 Meet A classically-trained dramatic storyteller

 delivering data-driven creative content

informed by global insights & trends  

to inspire, empower & entertain the world family

Transmedia storyworldS

Capitalizing on AG's intense social media fandom, I co-create/ exec. produce this 10-webisode stop motion series, racking up record site registration. #agzcrew

Co-producing this unresolved love story offers a textbook lesson on cliffhanger endings -- when a possible forthcoming track leaves the fans to wait and wonder...

This audition video introduces Melody, American Girl's Civil Rights-era character, who learns that lifting one powerful voice really can make a difference.

iconic characters & brands

Supplying strong retail demand for original WellieWishers animation, I concept and write these animal- and character-themed videos to be cut with existing series visuals. 

And I'm Sticking To It.

Executive producer.  content development.  DIGITAL innovation.

nimble production