storytelling & Engagement across global platforms & formats

web/broadcast

cable television/disney Junior

I jettisoned a career as a  successful journalist to start at the bottom of the heap in entertainment. As I engaged with a growing blog following cheering my uphill climb through the trenches, my new  story began writing itself.


​Today, as a development executive of a panoply of original content, I cultivate like-minded creatives bent on bringing their own big screen finishes against all odds.

Bold and irreverent, my Emmy-winning UCTV series on college life features Oscar-winning alumni Francis Ford Coppola and Alexander Payne (Sideways).

Co-producing this unresolved love story offers a textbook lesson on cliffhanger endings—when a possible forthcoming track leaves the fans to wait and wonder...

MUSIC VIDEO 

DIGITAL/video

Recording Mattel's talking toys, promos, trailers and product demos might mean writing, script supervision -- even doubling for Barbie on a DVD scratch track.

 

 like my Story? Follow me @happilyEverAfterAfter

Deep audience engagement

Multiple channels & platforms

This audition video introduces a Civil Rights-era character who learns that lifting one powerful voice really can make a difference. (Property of Mattel).

nimble production


 Meet A classically-trained storyteller

 delivering data-driven creative content

informed by insights & marketplace trends  

to inspire, empower & entertain the world family



network television/abc

A frequent speaker on digital storytelling and audience engagement, ​​​I concept and develop entertaintment, brand and social campaigns, leading both nimbly produced initiatives and multi-million-dollar productions.


My personal brand as a builder of transmedia storyworlds spans virtually every content and product platform imaginable and as yet to be imagined. 



Shot on location during filming, this vlog and blog, along with DVD extras profiling the stars, cross-drives online traffic to market the film's release. (Property of Mattel).

Part of a calculated move to work with Dabney Coleman, John Astin and Tim Curry, my rookie "Recess" script is structured around its grown-ups. (Property of TWDC).


Creating this entire "For Grown-Ups"launch site calls for innovating co-view experiences celebrating on-screen characters. (Property of The Walt Disney Co./TWDC).

Intertwining original, licensed and marketing content, a year-long narrative climaxes with a first-time, big screen adventure for our heroine! (Property of Mattel)

story/development

iconic characters & brands

Transmedia storyworldS

crowd sourced initiatives

Capitalizing on intense social media fandom, this stop motion web series draws 3 million-plus views, a books series, an Amazon special and doll. (Property of Mattel). 


and i'm

sticking to it. 

I've developed hundreds of film student shorts, all on shoestring budgets. In this class send-up, "Julie" actually has a date! With a cop! (A date in court, but still).

satellite TV/direcTV

Fresh concepts and agile scripting upcycle full-length episodes to supply web and retail outlets with original animation. (Property of Mattel).

Yielding fresh talent and frenzied interest in  two popular historic characters, this $200K short film competition has netted 3MM-plus YouTube hits. (Property of Mattel).

content marketing

WEB SERIES/social campaign

that's My STory...