strategic messaging

 


Even while driving entertainment, events and experiences at global media and iconic consumer brands, I'm committed to crafting effective brand stories in support of the arts, education and philanthropic causes.


Whatever the challenge, I cultivate like-minded creative talent bent on bringing their own big screen finishes, often against all odds.


Welcome to my online portfolio. Start here.

Capitalizing on intense social media fandom, this stop motion web series draws 3 million-plus views, a books series, an Amazon special and doll. (Property of Mattel)


...and i'm

sticking to it. 

https://family.disney.com/craft/up-carl-3d-character/

 like my Story? wait there's more

Fresh concepts and agile scripting upcycle full-length episodes to live stream music and supply retail outlets with original character animation. (Property of Mattel)

Shot on location during filming, this vlog and blog, along with Blu-Ray extras profiling the stars, cross-drives online traffic to market the film's release. (Property of Mattel)

CROWD-SOURCED CONTENT

Bitty BTS

Melody's critically-acclaimed books, movieseducational, digital and social campaigns welcome a diverse new lineup of character content. (Property of Mattel) 

This BTS video kicks off a digital albumbook, live tour and experiential retail launch of music and song to the $60MM Bitty Baby doll line (Property of Mattel)

dramatic storytelling

digital events & activities

that's My STory...

online FAn Engagement

story/development

Inter-mixing books, digital play, experiential events and a live fan engagement, Lea's year-long adventure resolves on the big screen! (Property of Mattel)

Reviving two popular novelized heroines on screen, this $200K, off-platform UGC digital shorts initiative netted 15MM+ YouTube hits. (Property of Mattel)

Innovative on-line character content extends Disney properties into the homecross-driving to on-air and studio launches. (Property of The Walt Disney Co./TWDC)

​​​cross-channel promotions

web/broadcast

cable network WEB PORTAL

​​​social MEDIA initiatives

Recording Mattel's talking toys, promos, trailers and product demos means writing, producing script supervision—even doubling for Barbie on a DVD scratch track.

Open auditions  for the voice of American Girl's Detroit Motown character went viral when Good Morning America picked up the story.. (Property of Mattel)

RE-PURPOSED CREATIVE

iconic character franchises

Donor solicitation at Madison Symphony Orchestra to fund education and outreach is a story told in the language of music. (Property of MSO)

digital/video

digital event kitprintable activity book and interactive in-store experience helped launch this new content-rich "kindness and friendship" line. (Property of Mattel)

transmedia narratives

mfa film, television & digital media 


DIGITAL-FIRST media

Determined to fulfill a longheld dream, I jettisoned a successful career in publishing to start at the bottom of the heap as a Hollywood screenwriter.


As I engaged with a growing blog following who cheered my steep uphill climb through the trenches, a much more expansive story than the one I'd first pictured began to write itself.


Today, my voice resonates across most every platform and format imaginable and as yet to be imagined.